Corcoran adds trending listings feature to website
The new feature, which the brokerage calls 'like Netflix for real estate,' highlights for homebuyers trending properties based on unique views, interactions and leads, the firm informed Inman
Trending: Taking a deep dive into AI and algorithms
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
by Jessi Healey Jan 31
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Former Douglas Elliman broker heads to Coldwell Banker Warburg
New York City real estate specialist and broker Jacob Wood has left Douglas Elliman for Coldwell Banker Warburg, the firm has informed Inman
by Lillian Dickerson Jan 29
Why most Realtors are failing at social media (and how to improve)
Whether you're a seasoned real estate agent or just starting out, Rick Guerrero's video will equip you with the knowledge to stand out online and convert your audience into clients
by Rick Guerrero Jan 29
Agents need to push past fear when posting online
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories
by Jim Dalrymple II Jan 24
Put people first: How to connect with consumers deeper, faster
Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York
by Dani Vanderboegh Jan 23
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
Avoid these 5 cringey real estate social media turnoffs
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
by Rachael Hite Jan 16
What not to post: 9 common social media mistakes to avoid
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
by Jessi Healey Jan 15
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
Bluesky or Threads? Go where your vibe thrives
Opinion
Social media is shifting. Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals
by Jessi Healey Jan 7
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
by Jessi Healey Jan 4