Stop chasing leads! How one agent built a $150M business on YouTube
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
by Rick Guerrero Apr 1
Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)
The celebrity broker and CEO believes only a few real estate companies are poised to thrive
by Inman Mar 31
An image of the author over a neighborhood with social media hearts to represent real estate social media posts.
Stop chasing views! Use these social media ideas to generate more leads — not likes
by Jimmy Burgess Mar 29
real estate agent plateau
You don't need a new strategy. You need a new perspective
by Jimmy Burgess Mar 22
Aaron Kirman says he's 100% in alignment with Reffkin on fighting the industry's status quo
The luxury broker said he's all about seller and agent choice
by Lillian Dickerson Mar 18
James Harris Breezy
Troy Palmquist and James Harris talk build potential, deal flow and developer-friendly data
by Troy Palmquist Mar 17
Here's our top marketing advice of 2026 (so far)
Here are the top-read stories of this year so far — all about marketing
by Dani Vanderboegh Mar 17
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
private listings
Opinion
More buyers likely means a higher price in a shorter amount of time
by Bernice Ross Mar 11
The internet says agents are doomed (again). Here’s what’s actually happening
Social media says real estate agents are finished. The reality is more nuanced
by Nick Pipitone Mar 10
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
The real story of the MLS, and why fragmentation will hurt us all
Leigh Brown on MLS fragmentation, cooperation and why real estate history matters now
social media marketing
Social media is about documenting your market, your land and your lifestyle
by Latham Jenkins Mar 3
Olympic backlash and brand pivots spotlight the power of perception
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
by Jessi Healey Feb 28
Arizona family wins Redfin's $1M home in digital scavenger hunt
An Arizona man, his wife and their 7-month-old daughter have won Redfin's Great American Home Search, a contest to locate and win a $1M home, which Redfin launched on Super Bowl Sunday
by Lillian Dickerson Feb 26