Meta had a busy few days in AI. The company launched several tools in quick succession and introduced its first paid AI developer tier. Meta also plans to replace 90 percent of its content review staff with AI tools by the end of 2026, the company said.
For real estate professionals building an audience on Instagram or Facebook, that’s a reason to have a backup plan if an AI moderation error ever locks you out of an account.
Google made a big move of its own when the company introduced platform properties in Google Search Console, a tool that shows which search terms drive traffic to Instagram, TikTok, X and YouTube content.
Search Console adds a window into social search traffic
Google Search Console added a feature called platform properties that lets creators and publishers see which search terms lead people to their Instagram, TikTok, social platform X and YouTube content, according to Google. The tool is rolling out in phases, starting with those four platforms, and is not yet available to every account.
Once live, publishers get three report types: a performance report showing clicks, impressions, clickthrough rate and average search position by post; an insights report covering recent traffic trends and top-performing content; and an achievements report tracking growth milestones. The data shows how content performs in Google Search results, not how it performs on the platform itself.
The Verge reported the update follows a June change letting large creators and publishers claim dedicated profiles in Google Search with links to their other platforms and pinned videos. Google said the goal is a consolidated view of content performance for creators, including those without their own websites.
What this means for real estate professionals
Caption and hashtag strategy no longer has to be a guess. Once platform properties reaches your account, check which search terms are leading traffic to your listing videos and Reels, then build your next batch of captions and alt text around those terms — an inbound approach that meets buyers with content they’re searching for instead of content guessed at random.
Meta adds a paid tier to its newest AI model
Meta has launched Muse Spark 1.1, a multimodal reasoning model designed for agentic tasks including tool use, computer use, coding and multimodal understanding, the company said. The model maintains context across sessions, adapts to changing requirements and can navigate unfamiliar software interfaces with minimal human input.
Muse Spark 1.1 will carry Meta’s first paid developer tier for an artificial intelligence (AI) model, Bloomberg reported. CEO Mark Zuckerberg told Bloomberg the pricing would be competitive as the company works to connect its AI spending to revenue. Meta reported about $200 billion in revenue for 2025, with about 98 percent of that from advertising, the company said.
Meta has also said it plans to replace 90 percent of its content review staff with AI tools by the end of 2026, according to the company.
What this means for real estate professionals
Meta is building Muse Spark 1.1 around planning, automation and interface navigation, which points toward more AI tools aimed at repetitive content work like caption drafting or post scheduling. Social media marketing runs on consistent, valuable content, so any tool that removes friction from producing that content is worth testing. Meta has not released pricing details.
Meta rolls out Muse Image across its apps
Meta launched Muse Image, its first image generation model from Meta Superintelligence Labs, inside Meta AI, the company said. The model turns text prompts into visuals users can download or post directly to a feed, story or chat, and also powers more than 30 new AI effects for Instagram Stories along with image generation inside Meta AI chats on WhatsApp, starting in a limited set of countries.
Muse Image can edit existing photos, remove unwanted elements from a shot, render legible text inside a generated image, and redesign a room photo using products pulled from the web or Facebook Marketplace. Users can also tag Instagram accounts within Meta AI to pull in public photos for a custom visual, a feature Meta said users can turn off.
Meta said advertisers and agencies will be able to access Muse Image through Advantage+ creative in the coming weeks. The model is free for everyday use inside Meta AI, with expanded access included in Meta’s subscription plans, according to the company.
What this means for real estate professionals
A tool that redesigns a room photo from a snapshot is worth watching for listing marketing, especially for vacant or dated spaces where full staging isn’t in the budget. It also lowers the bar for creating quick infographic-style Story content, which fits a client-centered marketing approach built on answering buyer and seller questions with visuals people are already searching for.
Muse Image feature draws privacy pushback
While Meta’s new Muse Image tool lets users generate AI images using photos pulled from public Instagram accounts, tagging a public account brings that user’s photos into someone else’s AI-generated creation; private accounts and accounts belonging to users younger than 18 are automatically excluded, according to TechCrunch.
The feature raised consent concerns because users are not notified when their public photos are reused, and public skepticism around AI is already high — a Pew Research Center survey found 35 percent of respondents said they are more concerned than excited about artificial intelligence’s growing use.
TechCrunch also tied the backlash to Meta’s privacy history, including a $5 billion fine the Federal Trade Commission imposed on Facebook in 2019 after finding the platform violated a prior consent order tied to the Cambridge Analytica data scandal.
Instagram users can opt out through their account settings:
- Open your profile and tap the three lines in the top-right corner
- Scroll to “Sharing and reuse”
- Find “Allow people to use your content on Instagram with AI features on Meta”
- Toggle the setting off for both posts and reels
What this means for real estate professionals
Listing photos, client testimonials and agent headshots on public Instagram accounts are all fair game for this feature unless the setting is turned off. Worth checking your own account and flagging the opt-out steps to clients whose photos you post, particularly on any account showing a home’s interior or family members.
Meta launches Pocket, an AI app for building “gizmos”
Meta launched Pocket, an app that lets users generate interactive projects called “gizmos” by typing text prompts, Social Media Today reported. The app’s Google Play Store listing describes a gizmo as a small interactive creation users can tap and play with, built simply by describing what they want.
Users can browse a feed of gizmos made by others and like or comment on them, according to Social Media Today. The launch follows Meta’s rollout of Muse Spark 1.1 and Muse Image earlier the same week, part of what the outlet described as an expanding artificial intelligence push across Meta’s apps.
What this means for real estate professionals
Pocket points to AI creation tools headed towards any user describing what they want and getting a working output, no coding or design skill required. Worth a test run to see whether a simple prompt-built tool like a moving checklist gizmo could give your audience a reason to engage beyond a static post.
TL;DR (Too Long, Didn’t Read)
- Google Search Console added platform properties, showing which search terms drive traffic to Instagram, TikTok, X and YouTube content
- Meta launched Muse Spark 1.1, an AI reasoning model built for agentic tasks, with its first paid developer tier
- Meta rolled out Muse Image, a tool that generates and edits visuals inside Meta AI, Instagram Stories and WhatsApp
- Muse Image can pull photos from public Instagram accounts into AI-generated images without notifying the account owner
- Meta launched Pocket, an app that lets users build interactive projects called gizmos from text prompts
Google is showing creators which search terms bring people to their content. Meta is giving users a new set of settings to manage how their photos and audience feed AI tools. Neither shows up on its own — the reports and the opt-out both take a few clicks to find.
Start there. Once platform properties reach your account, check which terms are already leading buyers and sellers to your posts, and build your next round of captions and hashtags around what’s working instead of what you assume is working.
Then, take five minutes to check your Instagram sharing settings, especially on any account showing client photos or family members inside a home. Know what your accounts allow before someone else decides for you.
Each week on Trending, Inman’s Jessi Healey dives into what’s buzzing in social media and why it matters for real estate professionals. From viral trends to platform changes, she’ll break it all down so you know what’s worth your time — and what’s not.
