8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Ryan Serhant on 'Owning Manhattan', bold moves, branding
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Stand out: 6 personal branding tips for brand new real estate agents
Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results
by Christy Murdock May 5
Be a PR pro: 7 essential strategies for real estate agents
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
by Stacey Ross Cohen Jul 20
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
No one cares about your brokerage: Ryan Serhant
Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire
What’s in a name? Why naming and personal branding matter
In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues