Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29
Associations can be managed better, and AgentBook can help them do it: Tech Review
If the multiple listing service (universally speaking) wants to do more than merely exist, especially in the wake of much smarter search and consumer-facing home shopping experiences, those above them need to do more
by Craig C. Rowe Jul 14
Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
Run a better real estate business with Formations: Tech Review
Opinion
This is as well-designed software as I’ve seen in years, able to offer long-sought relief to any independent contractor who suffers from anxiety or stresses over the numeric nuance of business self-governance
by Craig C. Rowe Apr 7
Fello excels in database engagement: Tech Review Update
Opinion
Shifting from iBuyer offers, Fello's database management, flexibility and sales approach explain its rapid adoption
by Craig C. Rowe Feb 3
ListedKit puts market feedback to work for the better: Tech Review Update
Opinion
After almost a year in the market, upstart app stays on track with smart email campaigns, digital signatures and other updates to speed deals toward their closing date
by Craig C. Rowe Oct 21
HomeBinder keeps market value upfront in centralizing home management: Tech Review
Opinion
A major underpinning of the company's mission is to make asking for detailed home history reports commonplace
by Craig C. Rowe Jan 10
Top Trending Agent is a search portal for the best agents and their luxury listings: Tech Review
Opinion
TTA agents benefit from one of the best-designed web profiles the industry has to offer. Its flexibility, user experience and overall aesthetic lend immediate credibility to the agents being searched for by potential buyers and sellers
by Craig C. Rowe Jan 3
Baird & Warner's Balance looks to even out agent workloads: Tech Review
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Video marketing gets new entry in affordable, versatile REVideos app: Tech Review
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
Cloze excels in empowering real estate relationships
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business
by Craig C. Rowe Jun 22
Demand more from your CRM! Your future depends on it
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
by Craig C. Rowe May 4
Show apartments, earn cash on the fly with Showdigs app
Opinion
A proptech entrepreneur who sold his previous company to RealPage has launched an app that pays agents to show apartments on behalf of busy property managers
by Craig C. Rowe Feb 21
Finding new business from old leads, a second look at RE/MAX's First
Opinion
We reviewed First in 2017. It has since gone mobile-only and encourages users to uncover new business from existing contacts and by keeping a pulse on the flow of the market
by Craig C. Rowe Dec 20