The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation
Find out how to leverage your social media audience while maintaining your authenticity and putting your best face forward
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Ready to change your life and your business? It starts, Jimmy Burgess writes, with changing the negative patterns you've fallen into
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands