Trending: Fewer humans, more messages and maybe a Reels app?
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
by Jessi Healey Apr 27
How to leverage YouTube to go from contact to contract in 17 days
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
by Jimmy Burgess Apr 24
NYC agent, YouTuber charged with attempted murder of police officer
Erik Van Conover, a YouTube personality known for showcasing luxury properties, has amassed over 2.76M subscribers. Now, he's making headlines for an attempted murder charge
by Richelle Hammiel Mar 24
Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
A woman who appears to be telling a secret over an Instagram-themed background to represent Instagram algorithm tips 2025.
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
by Jimmy Burgess Mar 7
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey Feb 20
How to get hesitant homebuyers off the fence
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
How to build a real estate business with proven strategies
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
by Jimmy Burgess Jan 9
Why raising your EQ, or emotional intelligence, is a must
Enhancing your emotional intelligence isn't just about becoming a better professional, coach Darryl Davis writes; it’s about evolving into a more effective and understanding human being
by Darryl Davis Nov 29
11 transaction-generating strategies primed for success
It's up to you to make your own luck and find opportunities where others won't look. Jimmy Burgess offers strategies both old and new that are poised to work now
by Jimmy Burgess Oct 25