Independent Chicago brokerage says widget increases brand presence and makes agent sites more robust
Incentives included more prominent logo, promotional video, links to ancillary services
Northwood Realty agents can still upload listings to Zillow themselves
Bypassing third parties, portal getting more listings directly from brokerages, MLSs
Firm's 1,200 agents get prominent attribution on listings, other perks
MLS CEO: Program offers brokers industry standards plus 'broadest marketing ability possible'
Brokerage gets linkback, prominent placement of listing agents' contact info
Austin MLS stopped providing listings to syndicator ListHub and Zillow in April
Portal receiving direct listing feeds from more than 1,000 brokers
Agents and brokers get more prominent placement of listings, better reporting, enhanced branding
220-agent Las Vegas firm joins more than 200 brokerages in providing listings directly to portal
11 new brokerages include Bob Parks Realty, Keller Williams NYC, RE/MAX Michigan
Former broker, ARMLS president was Zillow's director of partner relations
Year-old program now has more than 100 participating brokerages
Intero among 17 new brokerages feeding listings to portal