After taking this year off, Century 21 Real Estate will be returning as a Super Bowl TV advertiser in 2015, the franchisor's chief marketing officer, Beverly Thorne, announced today at the company's annual convention in Las Vegas. Century 21 says the Super Bowl ads it ran in 2012 contributed significantly to a 40 percent increase in website traffic from 2011 to 2012, a stat that convinced the brand to return to the big game as an advertiser in 2013. Thanks in part to its Super Bowl ad blitz, Century 21 is the only franchise website ranked among the 20 most popular real estate sites in the U.S. at No. 16. It captured an estimated 0.96 percent of real estate traffic and registered 3 million hits from desktop computers in February, according to monitoring by Experian Marketing Services....
Mar 30, 2011 by Matt Carter
Feb 7, 2014 by Inman