For years, online agent ratings have been a source of much angst in the real estate industry and agent rating sites are becoming ever more common under the pressure of consumer demand. But at least one state Realtor association has decided to strike back by rating the rating sites themselves, based largely on how friendly they are to agents. The Pennsylvania Association of Realtors has devised a "report card" for 10 sites that offer agent ratings, scoring them based on answers to 10 questions, including who can post reviews, whether agents can respond to reviews, and whether agents can remove their profiles. Sites can earn a star, for example, if agent profiles are created by agents, but only half a star if profiles are created by reviewers and no stars if the profiles are created b...
Dec 6, 2013 by Teresa Boardman
Sep 30, 2013 by Inman