SAN FRANCISCO -- Get a group of home sellers in a room, ask them about their experiences with their agent and the results may be eye-opening. That's the premise behind Hear it Direct, which puts together consumer panels of buyers and sellers with varying satisfaction levels and price ranges. At Real Estate Connect, a sellers panel, in particular, had some comments that real estate pros may find sobering: At least 5 out of 6 said they had chosen an agent who was either a family friend, a referral from a friend, or someone they had worked with before. Most said the agent who they bought the house with in the first place had not kept in touch -- which may be why only one used the same agent to sell the same property. None had an agent ask them how and how often they wanted to com...
May 29, 2014 by Bernice Ross
May 27, 2014 by Bernice Ross