Roomvu, the artificial intelligence video marketing platform for real estate agents and brokerages, recently launched Engage Pages, a landing page tool built directly into its Engage platform that turns social media clicks into booked appointments.
The pitch is conversion over vanity metrics. Most marketing tools optimize for views, but Roomvu is betting that agents care more about what happens after the view.
Engage Pages gives agents and real estate professionals personalized, on-brand landing pages in under five minutes, with the idea that every click from a social post, video or ad should have a clear path to a client.
Inman recently caught up with Sam Mehrbod, Roomvu’s CEO and co-founder, who told us more about Engage Pages, the latest trends in real estate marketing, and what he’s most looking forward to at Inman Connect San Diego in July.
The following conversation has been edited for length and clarity.
Inman: Can you tell me more about Roomvu’s Engage Pages?
Sam Mehrbod: We saw that agents were spending a lot of time and money on websites that nobody actually visits. A website is really a storefront: you need one, but the cost is high, and the return is low. You’re paying maybe $1,000 a year just to showcase your listings and a bio.
What we wanted to do was make it easy. We started with a mini website, but agents wanted more customization. So we built an MCP that connects to AI models. It pulls in your listings, testimonials, AI portraits, your voice DNA, neighborhood FAQs, everything. We connected that to an HTML creator that builds a beautiful landing page from a simple chat command.
And then we realized hosting was another friction point, so we host it ourselves. It’s free. Agents can just say, “add my team member,” “remove this bio section,” “I’m a first-time homebuyer expert,” and it updates. The goal is SEO, and now AIO, at a price point that works for solopreneurs.
It sounds like another pain point it solves is its intuitiveness. It doesn’t require web design skills.
Exactly. It’s a chatbot. You tell it, “I want a landing page for my open house,” and it builds it with lead capture, email notifications and an AI receptionist. Before this, any change meant talking to a developer. For us as a tech company, one design change could cost 60 man-hours across a designer and developer, maybe $4,000 to $6,000. Now it’s a command.
Where do most agents’ marketing budgets go right now, and where do you think they’re wasting money?
Think of an agent as a mini enterprise. They’ve got a subscription for email marketing, one for video messaging, one for AI avatars and one for ChatGPT. It multiplies fast. The winners in this new AI era are the platforms that consolidate all of that into one super app. The idea is, have one conversation and say, “I want this done,” and it’s done. I think the new era of marketing is more of a marketing butler. “I have a new listing. Just post it for me.”
A couple of years from now, how automated is agent marketing going to be?
We’re already there. Let me show you. So if I go to Claude right now and say, “What are my listings?” it connects to the Roomvu MCP and pulls everything in. Then I can say, “Schedule open house for Sunday from 10 to 12.”
It understands what I meant and schedules it. Then, if I say, “draft an open house social caption,” it creates the content and schedules it directly in my Roomvu dashboard.
That’s the whole shift: Up until now, everything was one-way. You pushed data into a tool. Now it’s two-way. You have a real conversation, and the tool acts on it.
Some consumers seem wary of AI-generated content. Is there a risk that agents lose authenticity if they automate too much?
A few ground rules. First, AI headshots are the safest. Nobody can tell, and agents readily promote them. For video, the key is mixing formats. Use a teleprompter to read AI-written scripts, but also shoot real, authentic stories on camera. That balance keeps it from feeling purely generated.
For avatars specifically — eight seconds max. Under eight seconds, people feel like they’re seeing the real person. Beyond that, they can usually tell, and conversions drop.
The other thing is voice. We ask agents a series of questions to define their tone, their cadence and their phrasing. That way, the content sounds like them, not like a generic AI. If it doesn’t sound like you, engagement falls off.
How important is video marketing for agents right now, and what are the agents who are doing it actually doing right?
Think about the agents producing 19 to 20 deals a year. They’re not doing it through cold lead gen. They’re doing it from their sphere, people who already know and trust them.
Video serves two purposes for that group. One, it reminds people you’re still in business (that’s actually the number one reason people don’t call their agent after five or six years — they assume they’ve moved on). Two, it positions you as a thought leader.
Which social media platforms should agents prioritize?
YouTube is still the most durable. Facebook has become pay-to-play for business content. If you post business-centric content on your personal channel, you actually get penalized. Instagram is still impactful. LinkedIn gets fewer views but higher-quality ones: people with jobs, with purchasing power. It’s a quiet network that quietly drives real leads.
TikTok — we see agents getting a lot of views but fewer leads. The demographic is still getting their lives together, not buying homes. Also, adding branding or a phone number to a TikTok video limits your reach. That said, the “get on TikTok now before it becomes the next Instagram” argument has been around for five years, so I’m not sure that’s landed.
What are you speaking about at Inman Connect in July?
I’m doing a one-and-a-half-hour hands-on workshop: Creating your AI twin.
Attendees bring a laptop, and we build their first avatar together using HeyGen, step by step. They walk away with an actual avatar — it’s no longer a mystery. They’ve made it; they can use it.
What conversations are you most looking forward to at the conference?
I think we’re going to see SaaS consolidation in real estate marketing similar to what we’ve seen with brokerages. Marketing budgets are shrinking, and the tools that survive will be the done-for-you ones, not the complicated platforms that require agents to learn a new interface.
The new version of software looks like a chat or voice assistant that acts like a human working for you — a listing assistant, a transaction coordinator, a marketing manager. AI agents aren’t just a buzzword anymore. We’re closer to that reality than we’ve ever been.
