• Sales is the exchange of a commodity for money, and in real estate, that's what we do.
  • But we are also in marketing. You market yourself, your product and your services.
  • Marketing is a combination of activities that influence targeted consumers to purchase something.

Are sales and marketing the same thing? And as a real estate agent, are you in sales?

If you answered no, then you need to wake up and start studying sales and marketing. Yes, real estate agents are in sales.

By definition, sales are the exchange of a commodity for money.

That is exactly what we do. We exchange our services or sell our product for money. This is your clue that you should be reading books on salesmanship, influencing people, neuro-linguistic programming (NLP) and being a leader.

Believe it or not, we are also in marketing.

This intersection is where I got the inspiration for doing these videos. I believe that the majority of real estate agents do not realize they are in marketing. This is why there is such a high failure rate. You have to learn how to market your product, your services and yourself.

Marketing is the action or business of promoting and selling products or services. This includes marketing research as well as advertising.

Sales are your ultimate objective in your marketing.

Something else you might not know: a sale is not just a dollar amount. It can be production as well.

In sales, we are reminding people that we exist. We are reminding people about us. We are in the public eye through media, social media, volunteering and just being present in the community.

Marketing is a combination of activities that influence a target market or a target group of customers to purchase a specific product or service.

Marketing influences a person to buy from you, and that then becomes a sale.

So again, we are not really marketing ourselves — we are marketing our service and our product. We are selling ourselves and reminding people we are out there.

Melinda Goodwin is luxury real estate adviser with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription