New technology initiatives are reshaping the future of broker relationships with MLSs. The sheer magnitude of the changes coming to the MLS portion of our industry is creating uncertainty for some and unease for others. These initiatives are complex. That’s why many agents, and even brokers, simply avoid them. It’s what we were taught: If the MLS is working, there’s no need to investigate further. Get back to business.
- Brokers need to understand the new initiatives changing the way we work with MLSs.
- New tools can create efficiency and improved data storage and analytics for brokers and vendors.
- Consumers will have access to broader, more accurate information and tools.