Agent

Why empathy is a real estate agent’s No. 1 sales tool

Actions speak louder than words
  • Empathy is the ability to step into the shoes of another person, understand his or her feelings and point of view, and use that understanding to guide our actions.
  • Great customer service is mostly about empathy.
  • Buying and selling real estate is an emotional event for most people. How our clients feel colors the transaction.

I have not seen a free webinar for real estate agents about empathy. It is one of those soft skills that we need when we work with people. There are no continuing education classes, and it isn’t on the state licensing exam. It's at the top of my list of things I want to work on in 2017 and one of the abilities I look for in agents who I want to be part of my company. What empathy really means Empathy is the ability to step into the shoes of another person, aiming to understand his or her feelings and point of view, and to use that understanding to guide our actions. Most of us start to develop empathy in childhood, and we can nurture it as we go through life and use it to understand others. Maybe in 2017 empathy will be the new black or orange. There are numerous articles about how managers need to use empathy in the work place and entire books about how empathy can help deepen our relationships and help us become more successful in business. We could all benefit fr...

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