Recent Articles by Bryan Robertson

6 things that’ll help sell a home faster

6 things that’ll help sell a home faster

Often, what helps a home sell faster is also what helps a home sell for more. Surprisingly enough, just having a low price isn’t the key. Homesellers need to think of their property as a product — something to market ......
By Bryan Robertson | Tuesday, August 2, 2016
3 real estate tech tools for today’s broker

3 real estate tech tools for today’s broker

Good software can be the gateway to brokerage success or an immense black hole into which money is absorbed. As brokers, we're barraged with constant inquiries to "try the latest" or "here's what you need." What you want are real estate tech tools th...
By Bryan Robertson | Thursday, March 17, 2016
3 simple steps to easily install Windows 10

3 simple steps to easily install Windows 10

I installed the upgrade a day after the general release. It took about two hours and absolutely nothing went wrong. It recognized every feature and every software program I had installed save one. No data was lost, and nothing has failed since then. ...
By Bryan Robertson | Thursday, August 13, 2015
Major franchise region adds commute time feature to its home search app

Major franchise region adds commute time feature to its home search app

Commute time is a major factor in the purchase decision of many home buyers -- and Re/Max has just added a new CommuteTime feature in the MAXview HomeSearch app to align desired commute distance with home searches ......
By Bryan Robertson | Wednesday, April 22, 2015
NAR’S digital signature software benefit goes global

NAR’S digital signature software benefit goes global

Digital signature software is a critical asset to today’s highly mobile paperless agent. The National Association of Realtors has been a long-term strategic partner with DocuSign for years and offers Realtors substantial discounts on their line of ...
By Bryan Robertson | Friday, April 17, 2015
Open Houses in Real Estate: The real dirty secret

Open Houses in Real Estate: The real dirty secret

There is a rumor among the public that the real purpose of open houses is about generating leads for agents -- not selling the house. The mainstream press has also jumped on the myth. They say real estate agents are pulling the wool over the eyes of ...
By Bryan Robertson | Wednesday, April 15, 2015
Why you won’t see another real estate market crash like 2008

Why you won’t see another real estate market crash like 2008

In many of the hottest real estate markets around the country the housing market is now in its fifth year of growth. Although there are still pockets of recovery here and there, the largest markets from San Francisco to New York have pretty much gone...
By Bryan Robertson | Wednesday, April 8, 2015
2 not-so-secret tools for your real estate business

2 not-so-secret tools for your real estate business

I've got a secret — a couple, in fact — that could really and truly transform your business. First, there is no "magic" in real estate or any industry. The common theme I see in so much promotion of new ideas is that they're quick or easy ......
By Bryan Robertson | Thursday, February 19, 2015
Haptic holograms bring texture to 3-D home tours

Haptic holograms bring texture to 3-D home tours

The future of 3-D tours is being played out with holograms you can actually touch. You're not dreaming; the holodeck from "Star Trek" is coming soon to a real estate office near you ......
By Bryan Robertson | Thursday, February 5, 2015
Marketing to millennials requires empathy

Marketing to millennials requires empathy

The average age of a Realtor is currently 57, and members of the millennial generation are between 18 and 34 years old. Working with these people (and they are people, not kids) requires understanding and interacting in ways you might not understand ...
By Bryan Robertson | Friday, January 9, 2015
Use big data to find listing leads

Use big data to find listing leads

"List to live" is an old saying in the real estate business. And getting listings by leveraging big data is not as hard as it sounds ......
By Bryan Robertson | Monday, January 5, 2015
3 types of sellers you can find using data

3 types of sellers you can find using data

"List to live" is an old saying in the real estate business. And getting listings by leveraging big data is not as hard as it sounds ......
By Bryan Robertson | Monday, January 5, 2015
Measuring accountability brings success to real estate

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver ......
By Bryan Robertson | Thursday, November 20, 2014
Measuring accountability brings success to real estate

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver ......
By Bryan Robertson | Thursday, November 20, 2014
How to convert low-grade ‘D’ leads in 3 easy steps

How to convert low-grade ‘D’ leads in 3 easy steps

I had a colleague point out that sometimes the leads we get are “D” quality. They’re the ones who enter “Joe Schmoe” for a name and “650-555-1212” as their number. In my “Six Lists” training, thes...
By Bryan Robertson | Saturday, November 15, 2014
How to convert low grade “D” leads in 3 easy steps

How to convert low grade “D” leads in 3 easy steps

I had a colleague point out that sometimes the leads we get are “D” quality. They’re the ones that enter “Joe Schmoe” for a name and “650-555-1212” as their number. In my “Six Lists” training, the...
By Bryan Robertson | Saturday, November 15, 2014