Recent Articles by Jay O'Brien

3 solid ways to demonstrate value without being a salesperson

3 solid ways to demonstrate value without being a salesperson

Being in an industry where the vast majority of professionals flounder for months if not years, it can often be discouraging for new agents to persevere and maintain the vision required to move forward ......
By Jay O'Brien | Monday, February 1, 2016
How to be a baby boomer in a millennial world

How to be a baby boomer in a millennial world

We're living in a shift. An enormous transition phase that few are recognizing the magnitude of. On one hand, we have the baby boomer generation that has performed the heavy lifting over the past several decades and paved the way for most of our indu...
By Jay O'Brien | Friday, December 4, 2015
Why agents need to be more than salespeople with brand-new home purchases

Why agents need to be more than salespeople with brand-new home purchases

If the above rings true, perhaps you need to learn how to provide value to clients who want to purchase brand new homes -- because you aren't worth the money you are being paid, even if you did split the commission ......
By Jay O'Brien | Thursday, October 15, 2015
4 tips for leveraging demand with open houses

4 tips for leveraging demand with open houses

All I can say is that any commercial fisherman that uses option the first option is probably out of business. Granted you can definitely get lucky once in a while with that option, but why spend all that time and energy when the results cannot be sci...
By Jay O'Brien | Friday, October 9, 2015
5 ways to justify your commission to clients

5 ways to justify your commission to clients

With the increasingly high level of real estate agents that are competing for clients by offering deep discounts and rebates, how do you plan to demonstrate your value up front to capture the missing business ......
By Jay O'Brien | Friday, October 2, 2015
4 simple steps to fermenting Facebook

4 simple steps to fermenting Facebook

If we met at a party and the first words out of your mouth were, "I have a listing, check it out," I would think you have issues, and I'd try to find a companion who would at least offer me wine before boring me all night ......
By Jay O'Brien | Friday, September 4, 2015
Why real estate agents are not salespeople

Why real estate agents are not salespeople

I can only think of one industry that yields the potential to earn the same salary as a neurosurgeon with the education of a high school graduate. This is partly why real estate can be such an attractive profession for those who are more focused on t...
By Jay O'Brien | Friday, August 21, 2015