Recent Articles by Wade Vander Molen

Donuts Why your title sales reps should bring more than donuts to the table

Why your title sales reps should bring more than donuts to the table

I was meeting with a prospect the other week, and they said: "If title sales reps stopped bringing bagels and donuts to Realtor offices, bakeries would go out of business!" We had a chuckle -- but the more I thought about it, I agreed. Not with the ...
By Wade Vander Molen | Wednesday, January 11, 2017
3 must-reads for your best year in real estate yet

3 must-reads for your best year in real estate yet

I've recently come across three books that I feel will help my Realtor partners stay on track to have their best 365 days in real estate yet ......
By Wade Vander Molen | Monday, January 9, 2017
3 mobile apps you should download right now

3 mobile apps you should download right now

Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ......
By Wade Vander Molen | Thursday, October 27, 2016
6 steps to WordPress wizardry

6 steps to WordPress wizardry

WordPress is a powerful tool and website platform that is quickly growing in the real estate community. Choosing WordPress to host your site makes your content stand out on Google, Yahoo and Bing and helps your target audience to find it in search. B...
By Wade Vander Molen | Tuesday, February 23, 2016
How to stay motivated and avoid burnout

How to stay motivated and avoid burnout

In any job, the feeling of "burnout" hits from time to time. Even those overzealous agents, lenders and title company professionals who rave how much they "love their craft" sometimes hit a wall. ......
By Wade Vander Molen | Friday, February 19, 2016
3 scenarios where it’s crucial to possess an owner’s title insurance policy

3 scenarios where it’s crucial to possess an owner’s title insurance policy

In many instances when a homebuyer comes to the closing table to sign what seems to be a mountain of paperwork legally binding them to a property, they don't always understand the extra cost for title insurance. What many people don't understand -- o...
By Wade Vander Molen | Thursday, September 10, 2015
4 reasons Google Plus is advantageous for real estate agents

4 reasons Google Plus is advantageous for real estate agents

As of May 2015, Google Plus has 300 million active users globally. Of course, this is nowhere close to the 1.2 billion Facebook users, but that doesn't mean that this platform doesn't have a big marketing upside for real estate agents -- because it d...
By Wade Vander Molen | Monday, June 15, 2015
The do’s and don’ts of posting content online

The do’s and don’ts of posting content online

Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the latest and greatest real estate news. They tell them everything: what the market is doing, homes that just sold, inventory levels, ...
By Wade Vander Molen | Wednesday, April 22, 2015
How to get real estate consumers to spend up to 90 percent more time on your website

How to get real estate consumers to spend up to 90 percent more time on your website

As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? Video is one the most powerful and fastest ways to convey a message to your target audience ......
By Wade Vander Molen | Sunday, April 19, 2015
How to get real estate consumers to spend up to 90 percent more time on your website

How to get real estate consumers to spend up to 90 percent more time on your website

As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? Video is one the most powerful and fastest ways to convey a message to your target audience ......
By Wade Vander Molen | Monday, March 30, 2015
WordPress plug-ins that enhance your real estate website

WordPress plug-ins that enhance your real estate website

Real estate agents are starting to realize that owning their website is important. They are also figuring out that having a self-hosted WordPress website is the way to go. So what is a WordPress plug-in, and which ones should you install to enhance y...
By Wade Vander Molen | Wednesday, March 11, 2015
Is a rebate real estate brokerage better for consumers?

Is a rebate real estate brokerage better for consumers?

Just like Skynet in the movie "Terminator 3: Rise of the Machines," rebate real estate brokerages seem to be taking over the planet. Love or hate them, they are here — probably here to stay ......
By Wade Vander Molen | Wednesday, February 25, 2015
Are you losing real estate business because of social media?

Are you losing real estate business because of social media?

Real estate agents lose business all the time, and one big culprit is social media channels — especially Facebook. I've personally learned this lesson the hard way, and it was not fun ......
By Wade Vander Molen | Tuesday, February 3, 2015
Why you should be creating hyperlocal content online

Why you should be creating hyperlocal content online

Venturing into the online arena and creating content can be scary for many real estate agents. "Where do I start? What type of content do I create? What do I say?" All of these are valid questions. ......
By Wade Vander Molen | Tuesday, January 6, 2015
Master SEO through hyper-local content

Master SEO through hyper-local content

Venturing into the online arena and creating content can be scary for many real estate agents. "Where do I start? What type of content do I create? What do I say?" All of these are valid questions. ......
By Wade Vander Molen | Tuesday, January 6, 2015
5 easy-to-implement business goals for 2015

5 easy-to-implement business goals for 2015

The end of the year is fast approaching, and now is the time when agents start business planning and setting their goals for the next year. But before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you s...
By Wade Vander Molen | Wednesday, December 10, 2014
5 fundamental annual goals to set in your business

5 fundamental annual goals to set in your business

The end of the year is fast approaching, and now is the time when agents start business planning and setting their goals for the next year. But before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you s...
By Wade Vander Molen | Wednesday, December 10, 2014