Recent Articles by Will Caldwell

Online versus offline leads: 3 steps to generate more offers

Online versus offline leads: 3 steps to generate more offers

Lead generation technology has become very effective in generating huge volumes of leads for agents. The only limiting factor for agents is cost, and deciding how much time and money to invest ultimately determines how successful an agent will be wit...
By Will Caldwell | Monday, April 27, 2015
Real estate disruption won’t be what you think

Real estate disruption won’t be what you think

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected ......
By Will Caldwell | Saturday, February 28, 2015
3 ways to prove you’re a local expert

3 ways to prove you’re a local expert

With thousands of Realtors in any given metropolitan city, what could set you apart? I would want a local expert, someone who has made it very apparent that they know more than I do — and I know that I will be better off if I use the local expert's...
By Will Caldwell | Wednesday, January 28, 2015
Dominate your real estate niche in 3 steps

Dominate your real estate niche in 3 steps

Top-producing real estate agents often focus on a particular area and just dominate it. There are several underlying factors that perpetuate this strategy, and it takes discipline to become that local all-star agent ......
By Will Caldwell | Friday, January 23, 2015
10 real estate tech predictions for the coming year

10 real estate tech predictions for the coming year

Tech predictions and 2015 projections from Will Caldwell about iBeacon, lead generation and more ......
By Will Caldwell | Monday, December 29, 2014
10 real estate technology insights for 2015

10 real estate technology insights for 2015

Tech predictions and 2015 projections from Will Caldwell about iBeacon, lead generation and more ......
By Will Caldwell | Monday, December 29, 2014
Real estate disruption won’t be what you think

Real estate disruption won’t be what you think

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected ......
By Will Caldwell | Friday, December 19, 2014
3 insights into the future of real estate disruption

3 insights into the future of real estate disruption

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected. Looking at the current state of the real estate industry, there are a handful of major players at...
By Will Caldwell | Friday, December 19, 2014
Be millennial-ready: 3 ways to do it — and why you must

Be millennial-ready: 3 ways to do it — and why you must

The uberfication of the US economy is real. Taxis, handyman, travel, and most recently financial advisers have come under attack by technology. Simplicity and consumer demand is driving the exponential growth of these tech giants, and slowly but sure...
By Will Caldwell | Friday, November 14, 2014
Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
10 simple ways to win that listing

10 simple ways to win that listing

Anyone can follow Will Caldwell's advice for winning a listing without breaking the bank ......
By Will Caldwell | Wednesday, October 8, 2014
10 simple ways to win that listing

10 simple ways to win that listing

Anyone can follow Will Caldwell's advice for winning a listing without breaking the bank ......
By Will Caldwell | Wednesday, October 8, 2014
Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
3 tips to find success with Internet leads as quality decreases

3 tips to find success with Internet leads as quality decreases

With consumers entering the online housing search earlier than ever before, the amount of Internet leads has increased as a direct result. Capturing and selling these leads has become a big business ......
By Will Caldwell | Wednesday, September 10, 2014
Why Internet leads are a waste of time and money for most real estate agents

Why Internet leads are a waste of time and money for most real estate agents

Searching for real estate online is fun and entertaining, and Zillow, Trulia, realtor.com and Google have successfully made looking for homes as addicting as scanning Facebook and Pinterest for hours on end. Filled with beautiful pictures and more re...
By Will Caldwell | Wednesday, September 3, 2014
Why real estate brokerages should operate like Chipotle

Why real estate brokerages should operate like Chipotle

Real estate is notorious for its inefficiencies when purchasing and selling a home. Technology has helped, to some degree, to streamline the housing search and transaction, but in general real estate often lags when it comes to adopting new tech and ...
By Will Caldwell | Tuesday, August 26, 2014