CoStar to spend a billion dollars on marketing in fight for portal crown
CoStar plans to advertise during this Sunday's Super Bowl, running 4 commercials, and at major cultural events in what it describes as 'the biggest marketing campaign in real estate history'
by Jim Dalrymple II Feb 8
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21
Feeling a little nervous? Here's how to recession-proof your business
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
by Jimmy Burgess Nov 16
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
Leverage AI for your social strategy in 2024 — but maintain authenticity
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
How a Texas-based agent became an online industry influencer
Blogger and YouTuber Kyle Handy encourages real estate agents to step out of their comfort zones and embrace the digital world
by Brandon Doyle Jul 18
How Brad McCallum created a winning YouTube marketing plan
Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide
by Brandon Doyle Jul 12
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
Find out how this LA agent pulls 80% of his clients from YouTube
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
by Brandon Doyle May 11
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
The chatbot revolution has begun. Here's what agents need to know
Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman's latest handbook to get the lowdown
by Jim Dalrymple II Apr 10
How this pro used YouTube to grow his luxury real estate career
Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube
by Brandon Doyle Apr 7