A hand outlining a game plan on a chalkboard 15 winning strategies for the new agent playbook

15 winning strategies for the new agent playbook

“If you were to create a 90-day 'road map' for brand new agents, what would you make sure to include?” Kristen Long, Realtor with Re/Max Realty Associates Chicago recently posed this question in Lab Coat Agents. ......
By Debbie Biery | Tuesday, December 6, 2016
mama_mia / Shutterstock.com Why you should produce YouTube videos from your smartphone

Why you should produce YouTube videos from your smartphone

Creating video can be a daunting task for real estate agents. But with YouTube's Director app, it's a no-brainer. Peter Lorimer of PLG Estates shares the attributes of the YouTube app and why agents should use it ......
By Peter Lorimer | Wednesday, November 23, 2016
Rasstock / Shutterstock.com 7 must-dos for even the most experienced agents

7 must-dos for even the most experienced agents

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......
By Laura Ure | Monday, November 21, 2016
Bloomua / Shutterstock.com 3 mobile apps you should download right now

3 mobile apps you should download right now

Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ......
By Wade Vander Molen | Thursday, October 27, 2016
Turnervisual / iStock.com The ultimate personal branding infographic: A-to-Z

The ultimate personal branding infographic: A-to-Z

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...
By Seth Price | Monday, October 24, 2016
mama_mia / Shutterstock.com 26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016
Gary Vaynerchuk at Inman Connect San Francisco 5 insights agents shared at ICSF that make me a better vendor

5 insights agents shared at ICSF that make me a better vendor

I have a confession to make: I don’t attend Inman Connect to connect. At least, not in the sense that most people mean. As the marketing director for an industry vendor, my day-in, day-out job is to educate real estate agents. When I come to Inman ...
By Kathryn Royster | Wednesday, August 10, 2016
Anchiy / Shutterstock.com 27 tips for making your social media posts more visually appealing

27 tips for making your social media posts more visually appealing

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today ......
By Chelsea Peitz | Tuesday, July 19, 2016
Pressmaster / Shutterstock.com What’s the missing secret to getting more referrals?

What’s the missing secret to getting more referrals?

When you call and say, "Hey, I do this; let's get together and see if we can help each other," do you know how many other times that person has received the same call from your competitors? Too many ......
By Grant Findlay-Shirras | Tuesday, July 19, 2016
mama_mia / Shutterstock.com How to provide value on social media and get a huge return

How to provide value on social media and get a huge return

If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show buyers everything there is to love in...
By Whitney Bennett | Monday, July 18, 2016
Maor Winetrob / Shutterstock.com Real estate video: How to find inspiration and use it

Real estate video: How to find inspiration and use it

In part 1, we dealt with the question, “Do we really need to do video?” The conclusion was, “Yes, I think the ground has shifted, and we need to jump." OK, so, we are willing to jump, but in what direction? What's the next step? How do videos g...
By Roselind Hejl | Thursday, June 30, 2016
Andrey_Popov / Shutterstock.com 3 reasons to incorporate video into your marketing today

3 reasons to incorporate video into your marketing today

We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you'll find the story of how a "little video” turned out to be not so little at all. Big decisions, doubts,...
By Roselind Hejl | Wednesday, June 29, 2016
Ditty_about_summer / Shutterstock.com 3 ideas to pump up your social presence using Facebook Live

3 ideas to pump up your social presence using Facebook Live

YouTube has over a billion users, which is almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours on YouTube. And YouTube is the top video research destination for homebuyers. These are huge numbers, ...
By Sabel Harris | Monday, June 27, 2016
Monkey Business Images / Shutterstock.com How to convert noncommittal clients and cure commission woes

How to convert noncommittal clients and cure commission woes

How do you handle the seller who calls, and the first question he asks is, “How much do you charge in commission?” Or how about the buyer who calls on your listing, and when you offer to show her other properties she says, “We’ll just call th...
By Bernice Ross | Monday, June 20, 2016
Screen Shot 2016-06-09 at 8.51.00 AM How Facebook videos are helping one new agent win listings

How Facebook videos are helping one new agent win listings

Got a face for comedy? This -- or any acting skills at all -- may help you make your way in establishing your brand as a new agent. It's working wonders for Indianapolis-based F.C. Tucker agent Terry Waggoner, who is attracting quite a following on F...
By Gill South | Thursday, June 9, 2016
tuntamong / Shutterstock.com So your tech failed you — figure it out

So your tech failed you — figure it out

I can’t call myself a digital native because that term is reserved for people who are the same age as my adult children. I’ll just say that I have had internet access in my home since the 1980s, and I fully appreciate the difference between a 300...
By Teresa Boardman | Thursday, May 26, 2016
Iriana Shiyam Artgraphixel_1 / Shutterstock.com 7 lead-generating video ideas that do the work for you

7 lead-generating video ideas that do the work for you

Video is a hot topic in the industry today. It’s clearly becoming more and more important to feature video, be it to promote your brand or to promote your listings. There are tons of ways that you can take advantage of this platform, and I wanted t...
By Jay Luebke | Wednesday, May 18, 2016