Agents working at brokerages affiliated with EXIT Realty Corp. International will have access to a video content marketing system and filmmaker network provided by WellcomeMat under the terms of a strategic partnership announced by the companies.

EXIT Realty agents will access their free WellcomeMat accounts through EXIT’s front-office solution, Total Office Resource Center (TORC), and have the option of using basic or advanced video platforms.

WellcomeMat will provide support and training team members to help EXIT execute its brandwide video goals.

“EXIT believes in being where the business is,” said Sharron Richardson, EXIT Realty’s vice president of broker services, in a statement. “Agents and brokers need a real estate-focused distribution hub for their video content. Coupling WellcomeMat’s distribution with their personal, branded video channels enables our associates to highlight virtual tours, client testimonials, and informational pieces to enhance their online presence and drive consumer traffic.”

Founded in July 2006, WellcomeMat says it serves more than 15,000 real estate agents.

The company, which last year was awarded a patent for its video chaptering process, has positioned itself as real estate’s “anti-YouTube.”

“YouTube is great but not for real estate companies or consumers,” co-founder Christian Sterner recently told Inman News columnist Tom Flanagan. “The industry loves that video has inherent SEO benefits and social appeal. But, just like any other content on agents’ and brokers’ websites and mobile apps, video can be used to build traffic and audience. It’s easy to statistically prove that YouTube eliminates this ability, pulling viewers into YouTube.”

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