Agents working at brokerages affiliated with EXIT Realty Corp. International will have access to a video content marketing system and filmmaker network provided by WellcomeMat under the terms of a strategic partnership announced by the companies.

EXIT Realty agents will access their free WellcomeMat accounts through EXIT’s front-office solution, Total Office Resource Center (TORC), and have the option of using basic or advanced video platforms.

WellcomeMat will provide support and training team members to help EXIT execute its brandwide video goals.

“EXIT believes in being where the business is,” said Sharron Richardson, EXIT Realty’s vice president of broker services, in a statement. “Agents and brokers need a real estate-focused distribution hub for their video content. Coupling WellcomeMat’s distribution with their personal, branded video channels enables our associates to highlight virtual tours, client testimonials, and informational pieces to enhance their online presence and drive consumer traffic.”

Founded in July 2006, WellcomeMat says it serves more than 15,000 real estate agents.

The company, which last year was awarded a patent for its video chaptering process, has positioned itself as real estate’s “anti-YouTube.”

“YouTube is great but not for real estate companies or consumers,” co-founder Christian Sterner recently told Inman News columnist Tom Flanagan. “The industry loves that video has inherent SEO benefits and social appeal. But, just like any other content on agents’ and brokers’ websites and mobile apps, video can be used to build traffic and audience. It’s easy to statistically prove that YouTube eliminates this ability, pulling viewers into YouTube.”

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription