Weichert, Realtors is the latest real estate company to look to professional football for a marketing boost, announcing that it’s secured a deal to be named the “official real estate company of the New York Jets.”

Weichert “will maintain a significant presence during all Jets home games via prominently placed signage and on the in-stadium television network,” the companies said in announcing the deal.

Weichert — which claims to be the largest privately owned real estate company in New Jersey, will also gain a presence on the NewYorkJets.com website and the team’s social media channels, as a sponsor of the weekly Jets Talk LIVE website program and the “This is Our House” feature on Facebook and Twitter.

Weichert radio commercials will run during the Jets’ games on ESPN Radio, and during pregame and postgame coverage.

Last month Alpharetta, Ga.-based Re/Max Regional Services announced a marketing deal with the Atlanta Falcons that will allow the company to blanket the Georgia Dome’s Gate C with signage featuring Re/Max branding, and generate broadcast and Internet exposure for the brand.

Re/Max Regional Services owns the right to sell Re/Max brokerage franchises in Georgia, Kentucky, Tennessee, Southern Ohio and Southeastern Michigan, and provides support to nearly 4,000 agents in nearly 300 offices in those regions.

Century 21 Real Estate has run television ads in conjunction with the last two Super Bowls, sponsored an IndyCar and U.S. Soccer, and purchased TV ads during the 2012 Olympics.

Last year, NFL football legend Dwight Clark signed on with Cupertino, Calif.-based Intero Real Estate Services Inc. as a celebrity endorser.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We are less than 1 week away from Inman Connect! Get your ticket for $99 before prices go up next week.GET YOUR TICKET×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription