Marketing

Weichert named official real estate company of the NY Jets

Brokerage will get stadium, website and radio exposure

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Weichert, Realtors is the latest real estate company to look to professional football for a marketing boost, announcing that it’s secured a deal to be named the “official real estate company of the New York Jets.”

Weichert “will maintain a significant presence during all Jets home games via prominently placed signage and on the in-stadium television network,” the companies said in announcing the deal.

Weichert — which claims to be the largest privately owned real estate company in New Jersey, will also gain a presence on the NewYorkJets.com website and the team’s social media channels, as a sponsor of the weekly Jets Talk LIVE website program and the “This is Our House” feature on Facebook and Twitter.

Weichert radio commercials will run during the Jets’ games on ESPN Radio, and during pregame and postgame coverage.

Last month Alpharetta, Ga.-based Re/Max Regional Services announced a marketing deal with the Atlanta Falcons that will allow the company to blanket the Georgia Dome’s Gate C with signage featuring Re/Max branding, and generate broadcast and Internet exposure for the brand.

Re/Max Regional Services owns the right to sell Re/Max brokerage franchises in Georgia, Kentucky, Tennessee, Southern Ohio and Southeastern Michigan, and provides support to nearly 4,000 agents in nearly 300 offices in those regions.

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Century 21 Real Estate has run television ads in conjunction with the last two Super Bowls, sponsored an IndyCar and U.S. Soccer, and purchased TV ads during the 2012 Olympics.

Last year, NFL football legend Dwight Clark signed on with Cupertino, Calif.-based Intero Real Estate Services Inc. as a celebrity endorser.