Marketing

Scoop leads off the street with storefront touch screens

#madREskillz: Halstead Property has exclusive deal with imageSurge in NYC

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Editor’s note: This post explores a marketing tactic submitted by Halstead Property, the most recent winner of #madREskillz, a weekly Inman News Twitter competition. Every Thursday, Inman News invites real estate professionals and companies to tweet offbeat marketing tricks using the tag #madREskillz. After reviewing the submissions (and retweeting many in the process), we select two finalists and put them to a vote on Facebook. Then we feature the winner in a story. Interactive ads have proliferated on the Internet for a simple reason: You grab more eyeballs online if your ads move around and actively engage people. Acting on the fact that the same is true in the real world, Halstead Property, winner of the latest #madREskillz competition, is using interactive storefront displays provided by tech company imageSurge to poach leads right off the street. “Storefronts get hundreds of thousands walking by them on a regular basis,” said Matthew Leone, director of Web mark...