Prudential Fox & Roach, one of the nation’s largest real estate brokerages, has chosen an appointment center from showing management tech company ShowingTime for its 62 offices and 4,000 agents.

The ShowingTime Appointment Center is designed to streamline the appointment scheduling process for agents. Agents in markets served by Prudential Fox & Roach across Pennsylvania, New Jersey and Delaware can call one phone number to schedule showings.

“The ShowingTime Appointment Center provides long open hours, a best-in-class mobile app, two-way text messaging and sophisticated analytic reports. These were major factors in our decision,” said Rajeev Sajja, the brokerage’s vice president of digital innovation, in a statement.

“ShowingTime will help our associates provide even better service to buyers and sellers, and will also provide a great experience for agents showing our listings.”

Prudential Fox & Roach is the sixth-largest real estate brokerage in the nation, according to Real Trends. The firm completed more than 23,000 transaction sides worth $8 billion in sales volume in 2012. Berkshire Hathaway affiliate HomeServices of America, the second-largest brokerage in the U.S., announced its acquisition of Prudential Fox & Roach last month.

The ShowingTime Appointment Center is used to schedule more than 2 million showings monthly for more than 400,000 real estate professionals nationwide, the company said.

“Listing agents don’t have to worry about missing any showing requests with our long open hours, while showing agents appreciate how quickly our appointment specialists work to confirm appointments. In each case, agents receive notifications so they know exactly what’s going on at all times,” said ShowingTime President Michael Lane in a statement.

Lane, a ShowingTime co-founder, was recently promoted to president of the Chicago-based company after serving as its vice president of sales and marketing for five years.

More than 6,000 real estate offices nationwide use ShowingTime’s products, which allow agents, brokers, offices, associations and multiple listing services to schedule showings, generate feedback and measure marketing effectiveness, the company said.

ShowingTime’s products are integrated with more than 180 MLSs, and more than 65 MLSs have directly purchased the company’s MLS products for their members, according to the company.

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