You would think that if you had introduced your client to a bargain 3.5-acre foreclosure property in north Beverly Hills for $1.9 million, that client would stick with you when they prepared to sell it at a big profit just five years later. And Gary Gold’s client, Nathan Frankel, did do that.
First up at the Luxury Connect Conference in Beverly Hills, Brad Inman began with an interview with Los Angeles Realtor Gary Gold and his millionaire client about the events leading up to the sale of his mega estate. When Inman inquired to why Gold’s client was considering firing Gold, he simply said he didn’t know why but alluded to the fact that he was frustrated and just wanted his home sold.
As real estate agents, you already struggle with the misperception that all agents are greedy rather than helpful, scamming rather than trustworthy and amateurish rather than professional. To make things worse, many of you unwittingly tell yourselves lies about your business that only feed these negative ideas.