You would think that if you had introduced your client to a bargain 3.5-acre foreclosure property in north Beverly Hills for $1.9 million, that client would stick with you when they prepared to sell it at a big profit just five years later. And Gary Gold’s client, Nathan Frankel, did do that.
Lavish. Affluent. High-end. Exclusive. Those are just a few of the words that people who responded to Inman’s survey about luxury home buying and selling listed as preferable alternatives to “luxury,” a term that tends to raise hackles in certain circles.
Never in the history of advertising has there been a platform as powerful as Facebook. With the ability to target ultra-specific demographics, Facebook advertising is an ideal tool for all real estate professionals looking to grow their business.
Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms. But beyond the photo filters, Instagram can also be a new way to generate business.