Over the past few weeks, Zillow has made a number of changes to its agent platform, leaving some agents confused as to what tactics will yield the highest return on investment. Today, Zillow's director of industry outreach, Andrew Hafzalla, shared 11 keys to success on Zillow during our inaugural "Slack Off Wednesday" chat series. Here's what he had to say about making Zillow profitable for you: 1. Build a strong profile Hafzalla says this is the most important part of success on Zillow, and it's also the most cost-effective strategy. Profiles on the site are free and simultaneously seen on Trulia. He suggests using a current headshot, crafting a detailed biography, requesting reviews, uploading past sales and adding digital content such as videos, links to your website and social media profiles. 2. Request reviews and upload your past sales "Think of your Zillow/Trulia profile like your online resume," Hafzalla says. "A resume that is displayed in front of the lar...
- Take advantage of Zillow's free tools such as your personal profile and the Premier Agent app.
- Agents' growth on Zillow can be accelerated through targeted Premier Agent advertising, and agents can share 50 percent of those costs with a lender.
- Reach out to Zillow via social media to get quick answers.
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