AgentTechnology

Owners.com finds that only 1 of 4 likely homebuyers would make offer online

Respondents to Owners.com survey may not have thought 'online' included e-signature and email
  • Online offer-submission tools may have to overcome significant skepticism from consumers to receive widespread adoption.
  • Many respondents to Owners.com's survey may not have considered using e-signature software and email to make an offer to be "making a purchase offer online"

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Calls from industry consultants for real estate agents and brokers to embrace technology can sometimes reach a deafening pitch. But although there's no doubt that consumers are increasingly leaning on the Internet to complete aspects of the homebuying and selling process, many likely homebuyers are leery of conducting one aspect of a transaction online: making an offer. That's according to a recent survey released by Owners.com, a brokerage firm that provides for-sale-by-owner services and virtual representation by agents. Just 1 in 4 Only 27 percent of 1,000 likely homebuyers surveyed by Owners.com would make a purchase offer online, according to the survey. Some agents would assume that many respondents didn't interpret "online" to include email and e-signature software, like DocuSign. Many respondents surely must have interpreted online to only refer to offer-submission tools on websites, they would say. Non-investors have often been uncomfortable submittin...