Owners.com finds that only 1 of 4 likely homebuyers would make offer online

  • Online offer-submission tools may have to overcome significant skepticism from consumers to receive widespread adoption.
  • Many respondents to Owners.com's survey may not have considered using e-signature software and email to make an offer to be "making a purchase offer online"

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Calls from industry consultants for real estate agents and brokers to embrace technology can sometimes reach a deafening pitch. But although there’s no doubt that consumers are increasingly leaning on the Internet to complete aspects of the homebuying and selling process, many likely homebuyers are leery of conducting one aspect of a transaction online: making an offer.