Zillow could be in for a whopper of a bill in the two-year-old litigation between the company and its biggest rival, realtor.com operator Move Inc. “The scope of this case — and damages claim — is staggering,” attorneys for Zillow, Samuelson and Beardsley said in a legal filing publicly released today.
Alternative business models that offer new commission models including a reduced commission in exchange for less service typically explode in seller’s markets. Do these models represent the future, or will most disappear in the next downturn?
There’s a real estate team leader who uses a stock-market-like system to manage leads for his agents. He sits at a desk with two computer monitors to accommodate everything he needs to see, and he watches his Zillow leads flow across the screens as buyers and sellers find his agents on the site. There’s no doubt that team leaders find activities like this one tedious at best. And although software exists to help team leaders intelligently assign leads to their agents — BoomTown, Kunversion, Commissions Inc. — soon team leaders will be able to manage this activity by setting rules in their Zillow Premier Agent mobile and desktop interfaces.