Facebook's save button: A new tool for real estate sites

  • Agents, brokers and listing portals can add Facebook's new save button to their websites to provide more convenience to consumers.
  • But some integrations of the Facebook save button could potentially undercut a real estate site's ability to capture leads.

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What if you could save listings on real estate websites to your Facebook account with one click? Thanks to a website plug-in recently unveiled by Facebook, real estate sites can now stitch that functionality into their listing search experience. Property sites serving Pakistan and United Arab Emirates have already done it.