My real estate career began at Coldwell Banker, and my only brokerage change thus far was to Keller Williams Realty four years ago. I am very happy at KW, but I’d be lying if I said I weren't enticed by the various offers I have received from competing brokerages. Companies such as Sotheby’s with its incredible luxury branding and Compass with its cutting-edge technology make compelling cases for switching brokerages. Although recruiting has always been around, I feel that it is at an all-time high right now with a resurgence of new brokerages and advancing technology. The days of real estate agents sticking to one company their whole careers seem to be over. But should they be? Naturally, agents have questions running through their heads as they weigh the options of various brokerages. Will my clients care? What if I don’t like it when I get there? Will this hurt my marketing? How much more money will I make? In typical Type-A fashion, I found this conversation easiest...
- The grass isn't always greener on the other side.
- Go where the opportunities are.
- Keep in mind how your image is affected.