5-star Realtor ratings: A chance for NAR to tighten ethics code

A leadership opportunity to rein in those who seek only the best reviews
  • Online agent ratings and reviews are taking off as agents find that they are great lead generators.
  • Being known as the 5-star agent is now becoming the goal and there are no ethical guidelines in place to help guide agents on acceptable practices.
  • NAR has the opportunity to clarify the Code of Ethics to serve both consumers and members better.

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution.