AgentMarketing

5-star Realtor ratings: A chance for NAR to tighten ethics code

A leadership opportunity to rein in those who seek only the best reviews
  • Online agent ratings and reviews are taking off as agents find that they are great lead generators.
  • Being known as the 5-star agent is now becoming the goal and there are no ethical guidelines in place to help guide agents on acceptable practices.
  • NAR has the opportunity to clarify the Code of Ethics to serve both consumers and members better.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution. Since then, Zillow added some cool team review features to its Premier Agent toolkit, Placester gobbled up agent rating and testimonial firm RealSatisfied, and HomeLight, an agent-matching service that relies in part on agent ratings and reviews, announced a big raise of $11 million. Then, Inman editor Amber Taufen penned a piece about the implications of agents who post only good reviews. And if that weren’t enough, I had a little knee surgery -- or “tune-up,” as my doc called it. So now it’s time for a solution, or at least some work toward a solution. Reviews or honest feedback? When I visited my doc, he did the old knee-bend thingy and said I needed surgery. By the time I got home, there was an email in my box asking for feedback about my visit. I had an MRI and went back to the d...