When I tell people that my husband bought us a mattress without once laying on it, they think he’s crazy. We’re crazy. It’s hard to argue with results, though. This is by far the most comfortable mattress I’ve ever slept on, and we got a great deal on it. It was definitely a risk — and we knew that — but the Amazon reviews convinced us we’d love it. And the negative reviews were the most helpful for making that decision.
- Some consumers don't trust reviews that they can tell have been filtered -- because there's a lot of information in negative reviews.
- Negative reviews help consumers understand the potential pitfalls of their purchasing behavior and make fully educated decisions about how and with whom to spend their money.
- How businesses react to negative reviews also gives consumers insight into how "self-aware" the business is and how it handles conflict or stress.