Holmes, a real estate bot, will service leads for agents

  • Holmes is a bot that will be able to nurture leads on behalf of agents.
  • It can instantly handle a variety of data requests, communicating via a number of platforms, including text and Facebook Messenger.
  • Services like Holmes raise the question of whether laws governing unlicensed real estate agents should also apply to bots.

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“What’s the market like right now?” a lead texts an agent. “Well there is about 6 months of inventory today and a home like yours might stay on the market for around 30 days,” reads a lighting-fast response. Few agents have the bandwidth to handle queries like this so efficiently, particularly those involving calculations.