• Looking for people of influence doesn't have to be an awkward pursuit.
  • With a great team in place, agents can focus on the things they are best at.
  • An agent's first priority should be to help buyers and sellers.

We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the No. 9 team in the nation ranked by the Wall Street Journal Real Trends for total sales volume.

With over $4 billion in total sales over the span of her career, she is an expert in the luxury market in both Los Angeles and internationally. With notable sales such as the Spelling Mansion and the 2014 record breaking $70 million dollar sale to Minecraft billionaire Markus Presson, Forster Jones and her team are leaders in the industry.

Forster Jones’s expertise has been featured in publications such as The Wall Street Journal, The Los Angeles Times, Bloomberg, CNN, and Forbes. Known for her creative and global marketing, Forster Jones prides herself on tailoring a plan for each individual client, thus demonstrating her genuine passion for the business.


Forster Jones’s method for breaking into the high-end market is simple. She asks herself, “Where are those kinds of people going to be?” Looking for people of influence doesn’t have to be an awkward pursuit.

Forster Jones finds them at the charity events she loves to support, social gatherings such as the Philharmonic and country clubs. By surrounding herself with interesting and socially minded people, she is able to receive introductions to world class buyers and sellers.

We’ve been talking about teams this week, and Forster Jones has an incredible team. With each support staff being trained and well-versed on how to work with the clients, Forster Jones is able to do what she does best: negotiate, interface with the client and make the sale happen. And what about those buyer clients that come through a business manager?

“My job is to make the business manager look good,” Forster Jones said.

After 35 years in the business, what advice does Forster Jones have for agents? She said she wished she had learned sooner how to delegate those tasks that would free her up to do what she does best.

Forster Jones has maintained a commitment to a very high level of service throughout her career and her passion for serving the client has propelled her to incredible levels of success. Even with a solid team, Forster Jones has never forgotten that her first priority is to be there for her buyers and sellers.

Subscribe to Tim and Julie Harris’ podcast on iTunes or follow us online at realestatecoachingradio.com.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or request more information about their programs at joinharris.com.

Email Tim Harris.

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