Highland Partners top producer Debbi DiMaggio tells a hilarious anecdote in her new book, “Real Estate Rules! – 52 Ways to Achieve Success in Real Estate,” about taking a Florida couple around some homes in her market of Piedmont in San Francisco’s East Bay. The wife was horrified over what her money could buy in the posh San Francisco Bay Area suburb. “I can still hear that woman shrieking to her husband, ‘I am not going to live in that! I come from a huge home with gates, and I live like a princess!’”
- Agents should view other agents in their market as colleagues who can help them grow their business.
- Agents who are viewed as problematic and not team players will lose out on business.
- Buyer agents in hot markets are not salespeople so much as cheerleaders and guides for their clients.