BrokerageIndustry News

Berkshire Hathaway HomeServices goes global with 10 different languages

The website is optimized for international buyers and automatically converts currency and measurements
  • Berkshire Hathaway HomeServices has launched a home-search platform and listing-syndication program to draw in international buyers.
  • The home-search platform can be instantly translated into 10 languages and displays currency and measurement conversions.
  • The listing-syndication program shows residential listings worth $200,000 and above on 70 real estate websites that reach potential buyers in 37 countries across five continents.

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Berkshire Hathaway HomeServices is laying the groundwork for its 2017 expansion into international markets. The company just announced its updated home-search platform optimized for international buyers and a listing-syndication program that displays properties on 70 real estate websites. “Until now, global shoppers of U.S. real estate see only a portion of homes for sale in their searches of states, cities and postal ZIP codes,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices, in a press release. “When you register and search for U.S. real estate on our website, you see every property for sale in your search area, and then you can filter and sort those searches as you would on other sites. It’s a much more effective way to begin searches of homes in America.” Search portal and property reports On BHHS's platform, international consumers can search for homes in any U.S. city or state served by BHHS and its franchisees. Furthermore, consumers can view...