How to generate leads from your real estate market's international community

One enterprising agent is going on a hiring spree to bring in more international business
  • A Washington D.C.-based brokerage, BHGRE Premier, is launching an international division to help attract more buyers and sellers.
  • It is hiring experienced agents from other countries who can can introduce the brokerage to their international community based locally.

  • Their community connections in the U.S. and in their communities in their home countries will open up BHGRE Premier to a broader sphere of influence.

Rod Rochowiak, the president of Better Homes & Gardens Real Estate Premier in Washington, D.C., didn’t realize that attending a recent Asian Real Estate Association of America (AREAA) event with a Vietnamese colleague would open up a new source of leads for his brokerage.