How to generate leads from your real estate market’s international community

One enterprising agent is going on a hiring spree to bring in more international business
  • A Washington D.C.-based brokerage, BHGRE Premier, is launching an international division to help attract more buyers and sellers.
  • It is hiring experienced agents from other countries who can can introduce the brokerage to their international community based locally.

  • Their community connections in the U.S. and in their communities in their home countries will open up BHGRE Premier to a broader sphere of influence.

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Rod Rochowiak, the president of Better Homes & Gardens Real Estate Premier in Washington, D.C., didn't realize that attending a recent Asian Real Estate Association of America (AREAA) event with a Vietnamese colleague would open up a new source of leads for his brokerage. But when Rochowiak showed up with Thai Hung Nguyen and team, and when he saw the relationships the Vietnamese agents had with their local Vietnamese and extended Asian community, he was very impressed. Nguyen, Jessie Do and Natalie Phan were clearly immersed in their home's culture. From left to right: Natalie Phan, Thai Hung Nguyen and Jessie Do. "They introduced me to their sphere of influence, who were very warm and welcoming," said Rochowiak. "It was so interesting, such a strong community, from the way they work with each other, share and support each other. My agents, for instance, use their own Vietnamese sign vendor." This got him thinking: What would happen if he had other international...