- Andy Green used a niche website for a growing neighborhood that generated an average sale price of $400,000 on 19 sales.
- Green has used extensive training to ensure his team will succeed, and he's no longer needed for production purposes.
- Green broke away from the traditional model to allow his agents to work with both buyers and sellers.
Learn how Portland agent Andy Green and his team run niche neighborhood websites to attract high-quality, low-cost buyer leads.
Real Estate Uncensored
Hosts Greg McDaniel and Matt Johnson with guest Andy Green
Green shares how he built a niche website for a large and growing neighborhood that’s only a mile from his office. In 2015, that one niche website generated 19 sales at an average price of $400,000 for Green’s team, and it will generate millions of dollars in commission to them over the coming years.
In the full episode, we also went deep into how Green structures and leads his team, including why he went away from the traditional model and allowed all his agents to work with buyers and sellers.
Green explained the initial dip in listings they went through and how he pulled them out of it through great training and support for his agents. The result is that Green is no longer required in production and is not at risk of one listing partner leaving and forcing him back into production.
Matt Johnson is the CEO of Pursuing Results, a podcast production and PR firm, as well as co-host of real estate podcasts and video series such as Real Estate Uncensored and Elite Real Estate Systems Hangout.