Marketing

The presale video strategy you should probably steal from Marti Hampton

The mega agent, broker and owner shares her system for generating leads and dominating listings in her market
  • Create short videos that demonstrate how you market and sell properties
  • Encourage your seller clients to order a pre-inspection -- don’t allow buyers an opening for a second round of negotiation
  • Collect every success story you can and publish them through every means possible -- people are increasingly choosing their agents based on reviews

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In this edition of Real Estate Uncensored, mega agent Marti Hampton shares how she uses several types of videos for sellers to position their team and pre-sell the sellers on listing with their team.

Marti Hampton is the broker and owner of one of the top Re/Max teams in the world — finishing No. 5 worldwide. Hampton is also the founder of Coming Soon Homes, an online service that provides pre-market information to both agents and buyers on homes before hitting the MLS.

Real Estate Uncensored

Hosts Greg McDaniel and Matt Johnson with guest Marti Hampton

Click here to subscribe to Real Estate Uncensored on iTunes.

“A good listing agent has to win the hearts and minds of all the Realtors who are working in the marketplace. We want to make them look good in front of their prospects.” – Marti Hampton

Hampton explained some of the content in her videos, the quality levels and how her agents send them to sellers before the listing presentation.

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These videos take the place of a pre-listing packet in her listing system. She also shared a great tip for using brownies with a small note delivered before each listing presentation. This personal touch shows prospective clients that she is involved in every deal.

In the full episode, we went deep on Hampton’s lead generation and how she came to dominate listings in her area. Hampton has even launched a coming soon website on which she markets to other agents and buyers to generate buzz on her team’s upcoming listings and capture leads.

This type of marketing allows Hampton to capture buyers who are more actively interested, build deeper relationships with area agents and set her team apart from every other listing agent in town.

You’ll also learn how:

  • Hampton started as a single mother of three
  • She used radio to explode her local brand and dominate listings
  • She uses success stories in all her marketing
  • She builds relationships with local agents through cash prize drawings every quarter

To learn more about Marti Hampton, watch the full episode above.

To send referrals to Hampton’s team in Raleigh/Durham area, email marti@martihampton.com or click here to learn more about Coming Soon Homes.

Matt Johnson is the CEO of Pursuing Results, a podcast production and PR firm, as well as co-host of real estate podcasts and video series such as Real Estate Uncensored and Elite Real Estate Systems Hangout.

Email Matt Johnson.