They say a change is as good as a rest. Across the country, a trend is happening for the comfortably off to buy second (or third) homes in the same metro area — packing up their things and leaving the family home on Friday for a weekend away in another part of town with no chores to worry about. Just a change of scene and no traffic hassles.
- It is increasingly popular for the well-heeled to buy a second home in the same town for regular "staycations."
- These alternative homes are often apartments in vibrant urban areas or near a nice piece of water or a view, but offering a totally different scene from the primary home.
- Agents who want access to these incoming buyers should be making themselves and their developments known in suburbs where consumers, often in groups, are contemplating a second home.
Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17