Brokers: Target top talent with new Adwerx recruiting tool

The real estate advertising company's latest product helps brokers handle agent attrition and attract the best producers
  • A coming-soon solution from Adwerx allows brokers to develop outreach campaigns that specifically target agents on their "watch list."
  • A broker is only as valuable as his or her top producers.
  • Brokers need to work as hard to retain talent as they do to attract it.

Adwerx has been hearing from brokers since the launch of its Sphere product that recruiting new agents is as much a marketing challenge as trying to unearth new homebuyers and sellers. The Durham, North Carolina real estate advertising company responded with a tool that allows brokers to develop outreach campaigns that specifically target agents on their “watch list.”