- A coming-soon solution from Adwerx allows brokers to develop outreach campaigns that specifically target agents on their "watch list."
- A broker is only as valuable as his or her top producers.
- Brokers need to work as hard to retain talent as they do to attract it.
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On July 25, real estate advertising provider Adwerx will formally launch its new agent recruiting tool.
The industry’s leading online ad provider has been hearing from brokers since the launch of its Sphere product that recruiting new agents is as much a marketing challenge as trying to unearth new homebuyers and sellers.
The Durham, North Carolina real estate advertising company responded with a tool that allows brokers to develop outreach campaigns that specifically target agents on their “watch list.”
As Adwerx CEO Jed Carlson explained it, “Most brokers have a list in the desk drawer of agents they would like to have on board.”
Agent contacts are uploaded in a couple of clicks. After an intuitive ad design stage (Adwerx can do this if needed), and subsequent campaign launch, contacts are “found” via Adwerx’s powerful web retargeting technology.
The company partners with the online ad industry’s top vetting services to assure all banner and display ads are of high enough quality to be featured on websites like ESPN and The New York Times.
In its development process, Adwerx found that while brokers know their recruiting targets are aware of their firms, the trouble is actually getting the target agent to engage.
Studies show that an individual is twice more likely to respond after recently viewing a branded message.
The trouble is actually getting the target agent to engage.
Best marketing practices suggest that online advertising is most effectively used to supplement other outreach efforts, such as email marketing, print or radio.
Adwerx designed the ad setup process in three easy steps, the second of which inserts a custom URL to collect interest from those who interact with the ad.
I would push prospective team members to something more than a “careers” page. Everyone kind of expects the same content — broker support, more leads, etc.
It pays to actually invest in your recruiting, which is intrinsic to this product.
Linking to a unique personality survey or professional vetting process that implies exclusivity and suggests that “being a part of our market-leading team isn’t easy” would add a nice touch of formality.
Recruiting ads can be deployed for as little as $99 per month, making it especially valuable to new or small brokerages looking to gain traction in their market.
The product also serves as an indirect method to re-recruit existing real estate agent teams. Remember, every broker wants the market’s best agents.
Including yours.
Have a technology product you would like to discuss? Email Craig Rowe.
