Client testimonials have always been a valuable asset to any real estate agent. They provide genuine feedback to potential clients that shape opinion and trustworthiness. In a similar vein, Google utilizes client testimonials to determine the credibility of a real estate agent’s website.
- Over 90 percent of Realtors utilize social media, but few focus their efforts on search engine rankings.
- 54 percent of homebuyers utilize search engines for research purposes.
- Client testimonials are a critical factor in local search engine rankings.