Marketing

Tips and tricks for using Google reviews to improve your search engine rankings

Let your past clients help you find future ones
  • Over 90 percent of Realtors utilize social media, but few focus their efforts on search engine rankings.
  • 54 percent of homebuyers utilize search engines for research purposes.
  • Client testimonials are a critical factor in local search engine rankings.

Client testimonials have always been a valuable asset to any real estate agent. They provide genuine feedback to potential clients that shape opinion and trustworthiness. In a similar vein, Google utilizes client testimonials to determine the credibility of a real estate agent's website. Typically, the more meaningful, positive reviews your company receives, the higher your site will appear in local search engine rankings, thus increasing the potential of generating leads via organic search. Unfortunately, simply asking previous clients for reviews is often easier said than done. Below, we list a few tips and best practice techniques that will help set you up for success in local search engine placement. Setting up your account If you haven’t set up your Google business account, it's the best place to start. Google will prompt you through a series of steps to build your profile based on the specifics of your agency. Basic information such as your office address and phon...