Tips and tricks for using Google reviews to improve your search engine rankings

  • Over 90 percent of Realtors utilize social media, but few focus their efforts on search engine rankings.
  • 54 percent of homebuyers utilize search engines for research purposes.
  • Client testimonials are a critical factor in local search engine rankings.

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Client testimonials have always been a valuable asset to any real estate agent. They provide genuine feedback to potential clients that shape opinion and trustworthiness. In a similar vein, Google utilizes client testimonials to determine the credibility of a real estate agent’s website.