Off with their heads? Why coaches are (un)necessary

  • Bill Lublin, Samantha DeBianchi, Laurie Weston Davis and Becky Barrick debated the merits of real estate coaches.

If William Shakespeare were to have set Hamlet in the world of real estate, it’s a safe bet that the Prince would be contemplating his career: “To be coached, or not to be coached…” At Connect San Francisco, four industry pros debated the merits of coaching, sales training, and the evolving brokerage business model. Brad Inman moderated the discussion.