Marketing

4 ideas for making your website a lead magnet

Capture what you need from consumers without scaring them away
  • Thin out the information you require on your contact forms.
  • Make sure your call to action stands out.
  • Use retargeting pixels on property pages and contact pages.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Do you have a contact page on your agent or brokerage website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a property page, only to change their mind halfway down? These are numbers you need to know as a real estate agent or brokerage because we all want to improve our website’s close rate. It’s important to constantly be updating and monitoring the pages at the bottom of your funnel, but all too often agents and brokerages neglect to look at the last stop on their website. If you’re looking to increase your online close rate, here are some things you should consider. 1. Thin out your forms How many questions are you asking your potential clients to answer on your contact page? Often, agents and brokerages assume that the more information they collect, the better. Although this is partially true, there is a limit to how much you can request o...