Real, a virtual brokerage, rolls out agent recruitment program

  • Agents who recruit another agent at the virtual brokerage Real can receive a dollar-for-dollar match of the commission split that Real collects from the recruited agent for one year.
  • The recruitment rewards evoke Keller Williams' profit share program, with some notable differences.

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Agents at Real who recruit another agent to the brokerage can now receive a dollar-for-dollar match of the commission split that Real collects from the recruited agent for one year. The incentive pays out in a manner that’s easier to grasp than Keller Williams’ profit share, according to Real CEO Tamir Poleg.