AgentTechnology

Casamatic’s search product helps agents find more listing matches for buyers

Search product for agents marks shift in strategy for startup
  • Agents can share Casamatic with buyers to help them uncover suitable listings in neighborhoods they might not have thought to look.
  • Casamatic has ditched plans to compete with listing portals in favor of repurposing its technology into a tool only agents can make available to consumers.

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Some real estate agents ask clients to fill out a quiz so they can home in on the sort of neighborhood and property those clients are seeking. Casamatic, a property-matching service covering the Cincinnati area with plans to expand to other markets, is now offering a tool that streamlines this process for agents. Agents can share the tool to help buyers uncover more listings that match their lifestyle and community preferences -- sometimes in pockets where both agent and buyer might not think to look. The product marks a shift in strategy for Casamatic. The startup has ditched plans to compete with listing portals, pivoting to repurpose its technology into a search tool that agents can share with customers. Casamatic buyer profile showing buyer's activity on Casamatic's search tool Quiz and search centered on lifestyle preferences Casamatic gauges prospective buyers’ preferences through a quiz centered on lifestyle preferences, like travel time to friends ...