Technology

How Zillow Group’s latest buy could ‘muddy the waters’ for Upstream

What the real estate behemoth's acquisition of Bridge Interactive means for agents and brokers
  • On August 1, Zillow Group closed its acquisition of Bridge Interactive Group, an Atlanta-based firm that provides listing management software for MLSs and brokerages.
  • Both entities say that Zillow Group isn't using the acquisition to compete with Upstream, but Upstream's CEO told Inman Zillow Group's offerings could "muddy the waters" for the broker-backed project by offering an MLS-centric alternative.

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When real estate brokers and agents enter the profession, they likely don't have visions of data entry and management tools dancing in their heads. Yet they often still end up entering and re-entering listing data in various systems, including multiple MLSs, a broker's back-end platform, in accounting software or elsewhere. To tackle that issue, large broker network The Realty Alliance spearheaded the creation of a data management platform called Upstream, which seeks to be the "single entry point" and "single source of truth" for broker data. But could that vision be obscured by Zillow Group's purchase of a small, specialized company? On August 1, Zillow Group closed its acquisition of Bridge Interactive Group, an Atlanta-based firm that provides listing management software for MLSs and brokerages. Considering Bridge's offerings and Upstream's plans, will Zillow Group use Bridge to compete with Upstream? Bridge Interactive Group's offerings Both Zillow Group an...