5 burning questions about Instagram's disappearing stories -- settled

Agents tapping into the psychology and strategies behind the new feature can successfully use it as a marketing tool
  • Start using Instagram Stories to stay at the top of your network's feed.
  • Show listings and the day-to-day behind the scenes of being an agent.
  • Use the natural discovery and Facebook networking that Instagram gives you to increase your digital footprint.

Instagram stole some momentum from Snapchat with its latest update, which allows for self-deleting stories (after 24 hours). This is especially exciting for real estate pros who were just starting to get the hang of Snapchat, as Instagram created, essentially, a carbon copy of Snapchat’s story feature.