Since July when Lone Wolf announced that Patrick Arkeveld would assume the position of CEO, the company has done some shuffling.

Today the real estate transaction management software company revealed the addition of three new top-level hires in the areas of product, development and marketing.

The reason for the shift? “To improve the speed and delivery of new product innovation and customer support while simplifying the product portfolios,” the company wrote in a press release.

At the same time that Arkeveld became CEO (and founder and former CEO Lorne Wallace became executive chairman) the company had also received a capital infusion from its venture capital backer since March 2015, Vista Equity Partners.

The value of the funds was not disclosed, but the investment’s purpose was to drive new business and product development.

The three hires who will help lead that charge to use “next-generation technologies” and better understand “consumer challenges” include:

  • Executive Vice President of Development, Scott Gowdish (formerly Senior Director of Software Development for Sabre)
  • Vice President of Product Management, Matt Goddard (who brings over 15 years of experience in product management)
  • Vice President of Marketing, Kate Annis (who most recently served as Global Director of Marketing at Dow Jones & Company for six years)

“These organizational changes will drive needed focus to the business, further enabling us to meet the needs of our core customer base: real estate brokers,” Arkeveld commented in a press release.

Is there more to the reorganization shift? This week, Greg Robertson wrote on VendorAlley that LoneWolf had laid off more than 60 employees in the “second cut I’m aware of.”

Annis responded in an email to a request for comment: “No other real details to share. The quote from Patrick in the press release really does speak to the why the reorganization took place.”

Lone Wolf reports working with nearly 10,000 real estate offices and 250,000 real estate agents in North America. In April, the company acquired web marketing and technology solution provider to facilitate its vision of a fully integrated real estate office.

Email Caroline Feeney

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